Guide for IP Warm Up
truemail support
Last Update 2 years ago
IP Allocation and IP Warmup Schedule
During weeks 1-2 send to your most active subscribers - those who have opened/clicked in the past 30 days
During weeks 3-4 you can expand to subscribers who have opened/clicked in the past 60 days
During the first 6 weeks do NOT send to subscribers who have not opened or clicked in the past 90 days
If warming above 10 million subscribers, consider adding another IP
Day 1 200
Day 2 500
Day 3 1,000
Day 4 2,000
Day 5 5,000
Day 6 10,000
Day 7 20,000