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Guide for IP Warm Up

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Last Update rok temu

IP Allocation and IP Warmup Schedule

During weeks 1-2 send to your most active subscribers - those who have opened/clicked in the past 30 days

During weeks 3-4 you can expand to subscribers who have opened/clicked in the past 60 days

During the first 6 weeks do NOT send to subscribers who have not opened or clicked in the past 90 days

If warming above 10 million subscribers, consider adding another IP

Day 1 200

Day 2 500

Day 3 1,000

Day 4 2,000

Day 5 5,000

Day 6 10,000

Day 7 20,000

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